Pakistan can get share in Trillion dollars Halal Food market, Seminar

MULTAN,Feb 11th: President of Multan Chamber of Commerce & Industry (MCCI) Malik Asrar Ahmed Awan said that our Government is now focusing on the production and export of Halal products to get share in the trillion dollars market.South Punjab is the most suitable area of agro-based business and today's seminar jointly organised by MCCI & Trade Development authority of Pakistan (TDAP) on "Export of Halal Food and White Revolution,"would help in promoting the livestock farming, increase and preservation of milk production, export of halal meat and dairy products and theircertification.He said that Pakistan would soon start halal meat export to Malaysia, and in this regard negotiations with Kuala Lumpur were in advanced stages.It is interesting to note that the Malaysian government is importing two-third of its meat from India.He said Malaysia could import at least 60,000 tons of meat from Pakistan if it chooses to do so. "We have provided information about the livestock, veterinary and other details to the Malaysian government. After evaluation, it would authorize export of halal meat form the private sector in Pakistan," sources said.Officials said Pakistan was already exporting meat to Saudi Arabia, the UAE and other gulf countries. During 2008-09, Pakistan exported 23,855 tons of meet worth $74.4 million. It also exported 94,000 animals to Afghanistan that amounted to $12.35 million.During the same period meat production stood at 2.2 million tons. The export is about 1.8 per cent of the total production.The export of meat would economically help Pakistan rural population directly or indirectly. Once the export of meat to this important member of Association of Southeast Asian Nations (ASEAN) starts, it would also attract foreign investment in Pakistani livestock sector that has a huge potential.Last month, Malaysian Minister for Agriculture and Agro-based Industry Seri bin Haji Omar along with a high-level delegation visited various private sector slaughter houses and held meetings with the Food and Agriculture Minister Nazar Mohammad Gondal, and assured provision of share in its meat import.There are huge investment opportunities in the agriculture sector of Pakistan. Pakistan had a list of items that could be traded in Malaysia including rice, meat and kinno. Also there were countless opportunities for investment in farm mechanization, seed, palm oil production and post-harvest handling.In order to capture halal food market in the world Ministry of Livestock and Dairy Development (MinLDD) has introduce "Halal food production technology and certification system", which will help increase the country’s exports in international markets especially in Muslim countries.
He informed that World Organization of Animal Health (OIE) declared Pakistan free from Bird flu (Avian influenza) and Rinderpest disease of cattle and buffalos.
Due to this decision the export of meat has been increased from 36.4 million US $ in 2007-08 to 53.07 million US dollars in 2008-09 showing an increased of 46 percent, he said. The ban on export of fish by European Union would also be lifted soon. He further said that the restructuring of Karachi Fish Harbor was also under consideration which will help in up gradation of harbour. He said that some development work has already been initiated in Karachi Fish. Harbor on demand of European Union (EU) and we are hoping full that the ban by EU would be lifted now.
About 30-35 million rural population were involved with livestock business while one million people were connected with fisheries profession, he said.
He said government has introduced a programme to support rural area population under public-private partnership plan. The speakers Dr.Zahid Iqbal , Farm production officer, SyedaAlina Zahra Gilani ofIslamia University Bahawalpur, Sarfraz Ahmed Programme vManager ,Pakistan Dairy Development Company, Prof.Dr.Muhammad Alam Principal Veterinary College, Asad Sajjad Chief Operating officer ,Rahel Iqbal Chief Executive officer and Khawaja MuhammadUsman Senior Vice President of MCCI spoke on the use of bio-gas as feul in rural areas to meet the 70 percent need of the rural population, and establishing the chillers or cool-milk tanks in rural areas to preserve the milk because 40 percent milk was going wasted. They told that under this plan government will provide subsidy of 60 percent to cattle and fish farmers on establishment of these farms, he added.
He said eight modern type slaughter houses duly recognized by EU and Mi. The Halal market is growing at a fast pace and has drawn so much attention and interest from all around world that further development initiatives and strategies are essential for the promotion of the Halal economy in Pakistan. Latest research from the world Halal forum estimates that the Halal food alone has the global market size worth USD 635 billion. It is interesting to note that the size of the Halal food market in the non-Muslim countries is substantial i.e., the market in Europe stands at USD 67 billion. This means it is wrong to say that the potential of Halal food only lies within the Muslim countries; Non-Muslim countries offer huge opportunities for Halal food producers. The current global Muslim population stands at 1.8 billion, this represents 28 percent of the total population, however the total global Halal food market is significantly low i.e., at 16 percent as compared with the size of global food market, meaning there is a significant gap. In this regard OIC member countries are keen on exploring the possibilities of developing its society and economy via the Halal industry away from its dependence on conventional oil and gas sectors as Halal has become one of the fast growing industry that can be developed in order to diversify the economy. In Pakistan, despite rigorous efforts of various national organizations for many years, the situation has not been significantly changed. Presently there are few local accredited bodies in the country complying with Halal quality standards. This situation requires an immediate and immense stir in the prevailing outlook of our entrepreneurs, industrialist and other stake holders. There exists a dire need for an effective campaign among these stakeholders to shift their point of view. In this regard Government of Pakistan is also playing a vital role to enhance the Halal food industry as it has been announced that a 50 per cent subsidy shall be provided in order to enable businessmen and producers to explore the Halal market which offers a big opportunity to Pakistani products as spelled out by Trade Development Authority of Pakistan (TDAP) in Multan. There are several reasons for low market share of Halal products like They further said that Most Muslim countries especially those in Asia and Africa still rely on basic and non-tradable food products which are largely supplied locally and not internationally traded. While Halal certification is a necessity, it is insufficient on its own to succeed in international trade. Halal markets are not similar everywhere. Each is a fragmented market by ethnicity, location, income and few other determinants. Halal products are universal products, the quality, safety, packaging and labeling must represent world-class standards. It has been seen that most Halal products in the middle-east have failed due to poor packaging, inconsistent supply and lack of sustained branding. Integrity in the Halal supply chain must be preserved. Once consumers lose confidence in the status of Halal, sales and trade will be affected. Accreditation now is being considered the crown of quality moves. All quality tools, devised during the last half century, have been adopted in one way or the other, in various quality standards management systems. Accreditation is nothing but the assurance that the standards are fully implemented and complied with, in true sense and spirit.To meet the WTO requirements of testing, certification and inspection essential to facilitate exporters, regulators, industrialists and consumers, Pakistan National Accreditation Council function is to accredit 'Conformity Assessment Bodies (CABs)' such as Labs, Certification Bodies (CBs), Inspection Bodies (IBs), Medical Laboratories & Personnel Certification Bodies etc. according to international standards. PNAC has also successfully achieved the peer evaluation for attaining the Mutual Recognition Arrangement (MRA) status of Asia Pacific Lab Accreditation Cooperation (APLAC)/International Laboratory accreditation cooperation (ILAC). The PC-1 on "Halal Food Accreditation" has been submitted to the Ministry of Science and Technology, Islamabad on October 13, 2009 for approval

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